Case Study | $128K Closed First Month, 76% Close Rate

Where Juan Was Stuck

Juan ran MLA Contracting in New Jersey. Kitchen remodels, bathroom remodels, commercial buildouts—he was good at what he did. Really good. But he had one problem: all his work came from word-of-mouth.

Word-of-mouth has a ceiling. Referrals are great, but they only come so fast. Juan wanted to grow, but he didn't have a way to get in front of new people.
Great closer, no leads. Juan knew how to close. Once he was in the door, he could sell. The problem was getting in the door.
Big ambitions. He wanted to hit $300K/month. Referrals alone weren't going to get him there.

Juan said it best: "Getting in the door is the tricky part." That's exactly what we solved.

What We Built For Him

We created a system that put Juan in front of qualified homeowners who were ready to start. Then we let him do what he does best.

1

We Got Him in the Door

Our system got Juan in front of qualified homeowners who were ready to start projects. Not tire-kickers—real buyers with real budgets.

2

Pre-Qualification Filters

Before anyone gets to Juan, they've already answered questions about their project, timeline, and budget. Only serious buyers make it through.

3

Juan's Sales Skills Take Over

Once he's in the door, Juan does the rest. He walks into every estimate like he already has the job. That's not arrogance—that's confidence.

What Made Juan Different

Getting leads is one thing. Closing them is another. Here's what makes Juan close at 76%:

Confidence closes deals. Juan never says "if you sign with me." He says "when we come in, this is what we're going to do." Homeowners can feel the difference.
He makes clients feel like a priority. "Every customer wants to be heard. Make them feel like they're a priority. That's half the battle."
He doesn't compete on price. When someone says "this other guy is cheaper," Juan asks about insurance, bonding, and warranties. Then he raises his value instead of lowering his price.
He's an authority. Juan rattles off dry times for paint, cure times for epoxy, technical details that blow homeowners away. They think: "This guy really knows what he's doing."

The Results

🔴 Before

Word-of-mouth only lead source
Limited growth potential
No system for new leads
Waiting for referrals

🟢 First Month

$128K closed from ads
76% close rate on cold leads
Predictable lead flow
$300K/mo now within reach

Now Juan is aiming for $300K/month. All because he trusted the process, showed up with confidence, and let us handle getting him in the door.

Why This Worked

We brought the leads, he closed them. That's the formula. We get contractors in front of qualified homeowners. They do what they do best.
Pre-qualification matters. Not just any leads—leads who have real projects, real timelines, and real budgets.
Juan's sales skills are legit. He doesn't just quote—he builds trust, demonstrates expertise, and closes with confidence.

$128K Closed in First Month

First Month Results