Case Study | 10x Hardscape Growth, $180K+ Generated

Where Shea Was Stuck

Shea DeLola ran KMB Property Solutions in Rochester, NY. His company was doing well, but growth was limited by one fundamental problem: nearly all his leads came from referrals.

Referral ceiling. Word-of-mouth was steady but limited. Growth and project size were capped by how many people his existing clients knew.
Too many small jobs. His crew was getting split between tiny maintenance jobs when he really wanted big, profitable hardscaping projects.
Old school marketing. Yard signs, door hangers, organic social posts—no paid advertising to target high-value prospects.
Chaotic lead management. Phone calls, texts, and emails piled up with no system to organize and nurture leads properly.

Shea needed a reliable, automated process to handle follow-ups, appointment bookings, and reviews—while ensuring leads matched his ideal client profile: homeowners with $40K+ outdoor living projects.

What We Built For Him

We designed a tailored paid advertising and automation system focused on lead quality over quantity.

Targeted Facebook & Instagram Ads

Personalized ads featuring Shea himself, with friendly, approachable copy that spoke directly to ideal clients. This built trust and connected with homeowners who cared about upgrading their properties.

Custom Landing Page & Survey

Prospects filled out a detailed survey capturing budget, project scope, and decision criteria. This filtered out low-budget or unqualified leads before wasting time.

Seamless Booking System

Qualified leads were directed to a booking page integrated with Shea's calendar for easy appointment scheduling.

Automated Follow-ups & Reviews

If leads didn't book immediately, the system sent timely text and email reminders. After jobs completed, automated messages requested reviews and referrals.

What Changed

Within the first week, leads and estimates started coming in. By day 60, Shea had seen significant growth in qualified estimates and larger jobs booked.

🔴 Before

Referrals only limited growth potential
Small jobs crews split on maintenance
No system for lead management
Manual follow-up and booking

🟢 After

10x growth in hardscaping business
$40K+ projects from qualified leads
Automated lead nurturing system
8 new hires to handle growth

One ad lead alone resulted in 48 patio installations—a huge win from just one connection. Today, the company runs multiple crews fully booked on high-value projects.

"He helped us grow our hardscaping side of the business by at least 10x. We've got crews fully booked on high-value projects, and our marketing pipeline is organized and automated."

Shea D.

Owner, KMB Property Solutions, Rochester NY

Why This Worked

Quality over quantity. We focused on attracting homeowners with $40K+ budgets in specific zip codes—not just anyone with a yard.
Personal ads build trust. Featuring Shea in the ads made the connection personal. Homeowners felt like they knew him before they even called.
Automation handled the chaos. No more piled-up texts and emails. The system organized and nurtured leads automatically.
Recruiting support. We even helped Shea hire 8 new crew members through targeted recruitment ads to support his business growth.

From Referral-Reliant to 10x Hardscape Growth

The Results