$51K Closed from $650 in Ads

Where Austin Was Stuck

Austin ran Elegance Outdoor Living in Texas. He'd already tried working with a marketing agency, but it wasn't working—and they wouldn't listen.

• Agency that wouldn't adapt. When Austin told them the leads weren't closing, they said "okay" and didn't change anything. He was paying for leads that went nowhere.
• Wrong type of leads. The ads were bringing in people who weren't serious about their projects. Price shoppers, tire-kickers, people with no real budget.
• No feedback loop. A good marketing partner should adjust based on what's actually closing. His previous agency treated it like a set-it-and-forget-it operation.

Austin knew marketing could work—he'd seen other contractors succeed with ads. He just needed a partner who would actually listen and iterate.

What We Did Differently

We took Austin's feedback seriously and built a system designed to attract qualified buyers, not just leads.

The Results

We went live with Austin's new ad strategy, and within a few hours he had booked his first estimate. They kept coming day after day.

At the end of the first month, Austin had closed a $43K project and an $8K project—$51K total from just $650 in ad spend. That's a 78x return.

Why This Worked

• We listened. When Austin gave feedback, we adjusted. That's how marketing should work—constant iteration based on real results.
• Budget qualification filters the noise. Requiring $5K+ budget agreement meant only serious buyers got through. No more wasting time on price shoppers.
• Proven strategies, not experiments. We used ad approaches that had already worked for other contractors. Austin wasn't a guinea pig—he got what works.