Case Study | From $9K to $100K/Month in 60 Days

Where Juan Was Stuck

Juan owned EIC Concrete in Denver. He was good at what he did—driveways, patios, stamped concrete—but his only way to get jobs was door-knocking. It kept his one crew busy enough to make $9K/month, but it wasn't getting him anywhere.

Door-knocking was brutal. Dozens of doors just to get one chance to pitch. Time-consuming and unpredictable.
No way to scale. He couldn't knock more doors and run jobs at the same time. He was stuck.
Inconsistent pipeline. Some weeks were good, others were crickets. No way to plan or hire.
Big goals, blurry path. He wanted to hit $50K/month but had no idea how to get there.

He needed a system that would bring leads to him instead of chasing them down one doorbell at a time.

What We Built For Him

We implemented our complete system—ads that attract qualified homeowners, a qualification process that filters out the time-wasters, and automated booking that puts appointments directly on his calendar.

1

Ads Targeting Driveway Projects

We built campaigns focused specifically on the work Juan wanted—driveways in Denver neighborhoods with homeowners ready to invest.

2

Qualification Form Filters Out Non-Buyers

Instead of using messenger (which attracts time-wasters), we built a custom landing page with questions that only serious buyers will answer.

3

Qualified Leads Book Directly

People who pass our qualification can book right on Juan's calendar. No back-and-forth, no chasing. They're ready when they book.

4

Juan Shows Up and Closes

With 1-2 qualified estimates booking daily, Juan just had to show up and do what he does best—give professional quotes and close deals.

What Changed

Within 7 days, Juan closed $20K. Within 18 days, he hit his 6-month goal of $50K/month. By day 59, he had closed over $150K. The transformation was complete.

🔴 Before

$9K/mo monthly revenue
1 crew doing all the work
Door-knocking for every lead
2-3 jobs per month

🟢 After 60 Days

$100K+/mo monthly revenue
3 crews running jobs
Leads coming to him daily
7-10 jobs per month

Juan's no longer on the field—he's managing 3 crews and has time to be home when he needs to. All from investing $2,514 in ads that generated $150K+ in closed revenue. That's a 59.6x return.

Why This Worked

We got him in front of more people. Targeted ads brought homeowners to him instead of him chasing them door-to-door. 1-2 estimates booking daily.
Qualification filtered out the non-buyers. Instead of talking to everyone, Juan only spent time with leads who had real projects and real budgets.
Seamless booking meant no friction. Qualified leads booked directly on his calendar. No chasing, no back-and-forth, no missed opportunities.
He could focus on what he's good at. Closing deals and running crews, not marketing. The system handled getting him in the door.

From $9K/Month to $100K+ in 60 Days

The Numbers (60 Days)