Case Study | $1.5M+ Generated in 3 Years - Blue Stone Landscaping

From $12K Wasted on Yelp to $1.5M+ in 3 Years

Andres was burning money on Yelp—$12K spent for one $20K project that didn't even cover costs. We built him a system that's generated $1.5M+ from just $35K in ad spend over 3 years.

Industry Landscaping & Hardscape
Location Carrollton, TX
ROI 42x Return

The Numbers (3 Years)

$1.5M+
Revenue generated
$35K
Total ad spend
774
Qualified leads
612
Estimates booked

Where Andres Was Stuck

Andres ran Blue Stone Landscaping in Carrollton, TX. He was trying everything to grow—Yelp, boosting Instagram posts, various marketing tactics. None of it was working.

  • Yelp was a money pit. He invested $12,000 on Yelp and closed exactly one $20K project. That didn't even come close to covering the investment.
  • Instagram boosts went nowhere. Money spent, no real leads to show for it. Just vanity metrics.
  • No time to chase leads. Andres was already running crews and handling jobs. He couldn't spend all day calling and following up with leads.
  • Attracting the wrong people. When leads did come in, too many were looking for the cheapest quote rather than quality work.

He knew marketing could work—he just needed a system that didn't waste his money on tire-kickers.

What We Built For Him

We created a complete system designed around what Andres actually wanted: larger projects with homeowners who understood the value of quality work.

1

Identified His Ideal Projects

Andres wanted larger projects and concrete work—easy to sell, efficient to execute. We built ads specifically targeting those project types.

2

Pre-Qualification System

We built a system that filters out bargain hunters before they ever reach Andres. Only people with real budgets get through.

3

Automated Follow-Up

Since Andres didn't have time to call leads all day, we set up automations that handle new leads until they're vetted and ready for an estimate.

4

Andres Focuses on Closing

He only talks to prospects who've already booked an estimate. His time goes to quotes and deals, not chasing people who won't buy.

What Changed

We've been working with Andres for almost 3 years now. The numbers speak for themselves.

🔴 Before

  • $12K spent on Yelp
  • 1 job closed from that spend
  • Negative ROI losing money on marketing
  • Chasing leads all day long

🟢 After 3 Years

  • $35K total ad investment
  • $1.5M+ revenue generated
  • 42x ROI return on ad spend
  • System handles lead vetting automatically

Double the investment he made on Yelp, but 42x more revenue. That's what happens when you have the right marketing systems in place.

"Knowing that you absolutely care and actually go out of your way to help makes all the difference. It's not just about collecting a paycheck—it's about real support."
AV
Andres V.
Owner, Blue Stone Landscaping, Carrollton TX

Why This Worked

  • We targeted the right projects. Andres wanted larger jobs and concrete work. That's exactly what we attracted—no small maintenance jobs clogging the pipeline.
  • Pre-qualification filtered out bargain hunters. Only homeowners with real budgets who understand quality work get through to Andres.
  • Automation saved his time. The system handles new leads until they're ready for an estimate. Andres doesn't chase—he closes.
  • Long-term partnership. This isn't a one-time campaign. We've been optimizing and improving for 3 years, building compounding results.

Want Results Like Andres's?

Let's talk about what this could look like for your business. We'll walk through how it works and whether it makes sense for your situation.

Book a Call
Book a Strategy Call